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Marketing Manager

Industry: Mobile Accessories, Smart Home Appliances, Smart Gadgets and Consumer Electronics

Location: Iraq - Erbil

Working Schedule: 6 days / from 9 to 5

Job Summary

We are seeking a Marketing Manager to develop and execute marketing strategies that increase brand awareness, support sales growth and strengthen the company’s position in the Iraqi market.

The Marketing Manager will oversee digital marketing, social media, product launches, promotional campaigns, retail marketing and brand communication across mobile accessories, smart home appliances, smart gadgets and related technology products.

Key Responsibilities

• Develop and implement the annual and monthly marketing plans.
• Manage the company’s brand identity and ensure consistent communication across all channels.
• Plan and execute campaigns for new product launches, promotions and seasonal occasions.
• Manage social media platforms, content calendars and digital advertising campaigns.
• Coordinate product photography, videos, graphic designs and marketing materials.
• Work closely with Sales, E-commerce and Product Development teams.
• Develop marketing activities for retail stores, dealers and distribution partners.
• Prepare point-of-sale materials, product displays, catalogues, brochures and promotional stands.
• Study customers, competitors, market trends and pricing activities.
• Identify the most suitable target audience and positioning for each product category.
• Manage influencers, content creators, agencies and external marketing suppliers.
• Monitor campaign budgets, performance and return on investment.
• Support the e-commerce team in increasing website traffic, leads and online sales.
• Review product packaging and marketing messages before product launch.
• Prepare weekly and monthly marketing performance reports.
• Lead and supervise the marketing and social media team.
• Ensure marketing activities are delivered on time and within the approved budget.

Requirements and Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
• Minimum 10 years of relevant marketing experience.
• Experience in consumer electronics, mobile accessories, retail, e-commerce is a must.
• Good knowledge of digital marketing, social media advertising and content planning.
• Ability to develop marketing plans and manage multiple campaigns simultaneously.
• Strong understanding of the Iraqi consumer market.
• Experience in managing marketing budgets and measuring campaign results.
• Good leadership, communication and team-management skills.
• Strong analytical and reporting abilities.
• Good command of Arabic and English.
• Knowledge of Meta Ads, Google Ads, analytics and marketing management tools is a must.

Key Performance Indicators (KPIs)

• Achievement of the approved marketing plan.
• Growth in brand awareness and social media engagement.
• Campaign-generated sales and return on marketing investment.
• Website traffic, leads and e-commerce conversion results.
• Performance of new product launches.
• Growth in qualified followers and customer engagement.
• Marketing cost as a percentage of generated sales.
• Timely completion of campaigns and marketing materials.
• Retail and dealer participation in promotional activities.
• Quality and consistency of brand presentation across all channels.

Key Competencies

• Strategic marketing planning
• Digital marketing and social media
• Product launch management
• Retail and trade marketing
• Market and competitor analysis
• Budget management
• Creative direction
• Leadership and team development
• Performance analysis and reporting
• Cross-department coordination

About the Role:

We are seeking a creative, proactive, and digitally savvy Social Media Specialist to join our team in Erbil and drive the online presence of our growing brands, NEWAL and ZIO. This role is ideal for someone who understands social media trends, audience engagement, and performance-driven content creation.

The ideal candidate is passionate about building communities, crafting compelling content, and translating brand strategy into impactful digital storytelling across multiple platforms.

Key Responsibilities:

• Help implement the social media content plan provided by the marketing team or supervisor.
• Prepare, schedule, and post content on social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.) following the content calendar.
• Work closely with external agencies and freelancers to ensure content and campaigns are delivered on time.
• Assist in running social media ads by providing assets, monitoring schedules, and sharing basic performance updates with the supervisor.
• Make sure all posts reflect the brand’s voice, visuals, and messaging consistently across channels.
• Stay up-to-date on the brand’s products, including new launches, and ensure content accurately highlights them.
• Track engagement and social media activity, and report insights to the supervisor.
• Respond to comments and messages from the online community, escalating any issues when necessary.
• Keep up with social media trends and platform updates to provide suggestions to the team.
• Support influencer collaborations and campaign execution as directed by the supervisor.
• Ensure all content meets brand guidelines and has the required approvals before posting.
• Help with administrative tasks for social media, such as organizing media files, managing calendars, and compiling performance reports.

Qualifications:

• Bachelor’s or Diploma degree required, with minimum 4 years of experience in a related field, relevant certifications are a plus.
• Good communication skills in Kurdish and English are mandatory, Arabic is a plus.
• Strong attention to detail, with the ability to manage multiple projects simultaneously and demonstrate effective problem-solving skills.
• Digital campaign planning and execution
• Paid media optimization
• Product-focused content creation
• Data analysis and performance reporting
• Customer engagement and online reputation management
• Cross-functional collaboration with sales and product teams
• Strong understanding of major social media platforms (Instagram, Facebook, TikTok, LinkedIn) including content formats, audience behavior, and platform algorithms.
• Excellent copywriting skills with the ability to craft engaging, platform-specific.